New York Native. Destined Traveler. Unmistakably creative.
PHOTOGRAPHY
BRAND
PANTENE | NEW MICELLAR WATER PRODUCT LAUNCH
CHALLENGE: Launch Pantene's new Micellar Water collection.
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INSIGHT: In the beauty category, imagery and design tends to become repetitive and stale. How can we set Pantene Micellar Water apart from other hair and beauty brands?
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THE SOLUTION: Bring in a fresh perspective and highlight the science behind Micellar Water. The photo series launched a #GoGentle campaign focusing on explaining the science behind micelles in micellar — the aggregate molecules that help clean and dispose of unwanted dirt while adding vitamins to the body.
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MY ROLE: Strategize concepts alongside Sr. Art Director. Source props. Stylize products during photoshoot. Provide art direction to photographers. Responsible for all editing & post-production.




NIOXIN BRAND REFRESH
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Concepted, styled, shot and edited by Tara Rebuck.






Sneak Peek Behind the Scenes

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