top of page

PHOTOGRAPHY

BRAND

PANTENE | NEW MICELLAR WATER PRODUCT LAUNCH


CHALLENGE: Launch Pantene's new Micellar Water collection.

​

INSIGHT: In the beauty category, imagery and design tends to become repetitive and stale. How can we set Pantene Micellar Water apart from other hair and beauty brands?

​

THE SOLUTION: Bring in a fresh perspective and highlight the science behind Micellar Water. The photo series launched a #GoGentle campaign focusing on explaining the science behind micelles in micellar — the aggregate molecules that help clean and dispose of unwanted dirt while adding vitamins to the body.

​

MY ROLE: Strategize concepts alongside Sr. Art Director. Source props. Stylize products during photoshoot. Provide art direction to photographers. Responsible for all editing & post-production.

NIOXIN BRAND REFRESH

​

Concepted, styled, shot and edited by Tara Rebuck.

Sneak Peek Behind the Scenes

IMG_1632.jpeg
IMG_0470 (1).jpg
IMG_3089 (1).jpeg
bottom of page